Company brief
The problem, product, and outcome.
ContextBuild what deserves to be built.
Start from an idea to a real business worth paying for.
01 · NAME THE WORK
Start messy. Give the idea somewhere to live.
A company brief and a first checklist turn a thought into a board you can keep building on.
PlotStart with an idea
Custom reviews
Track what customers keep saying about your competitors.
★★☆☆☆
“The roadmap looks busy, but none of the updates solve the workflow that keeps slowing us down.”
“Another AI dashboard shipped. Still waiting for something that helps me decide what to build.”
“I don’t need more automation. I need to see which customer problems are actually repeated.”
Competitor
Positioning
Evidence cards, not a blank canvas.
Ideal customer
Solo founder validating before code.
Feature request
Keep the evidence attached.
Video feedback
Daily goals
Talk to three potential users.
Opening found
Competitor #1 keeps ignoring the same complaint. Want to turn that gap into your advantage?
Your thinking stays yours.
It just gets harder to fool.
A FEW MORE DETAILSGood questions.
Good questions.
Straight answers.
What is Plot?
Plot is a visual workspace for researching and shaping a product idea. Bring competitors, app reviews, customer conversations, strategy, and next steps onto one board.
Are these previews from the real product?
Yes. The previews render the same card components used inside Plot, with illustrative example content. Create a board to use the interactive versions with your own research.
How does app review research work?
Search for an App Store app, choose a result, and browse its reviews by rating. You can detach useful reviews into individual cards on your board.
Where does video feedback come from?
The video feedback card retrieves public comments from the YouTube video URL you provide. Each item links back to its original source.
Where is my board saved?
Before sign-in, Plot saves the board in this browser so you can start immediately. Create an account when you want cloud saving and access from another device.
Is Plot free?
Yes. Every board card is included, and each account gets up to 10 answers from the board companion per day.
Can I arrange the board my own way?
Yes. Add the cards you need, move them around the canvas, and group your competitor research in a way that makes sense to you.
What is the Post Planner demo?
It is a planning-only card. Draft a post, drag it onto a calendar day, and manually mark it posted. The full version will add automation; this demo does not publish to social platforms.