Turns a loose audience into a testable customer hypothesis.
The result is intentionally concise. If it is long enough to sound clever but too vague to disprove, it is not helping.
Start with the customer who has the problem badly enough to care.
This gives you a working customer hypothesis, not invented certainty. Put it on a Plot board and challenge it with real evidence.
Put it beside the evidence.
Open a Plot board, add competitor and review evidence, then ask the Thinking Partner where the draft is thin or contradicts what customers actually say.
Open Plot →