Turns a vague product claim into a specific contrast.
The result is intentionally concise. If it is long enough to sound clever but too vague to disprove, it is not helping.
Say what you do without borrowing your competitor’s voice.
A positioning statement is a claim to test. Keep the competitor gap and customer evidence nearby before treating it as a promise.
Put it beside the evidence.
Open a Plot board, add competitor and review evidence, then ask the Thinking Partner where the draft is thin or contradicts what customers actually say.
Open Plot →